As part of our shwopping campaign, M&S teamed up with local volunteers and Oxfam to create a giant Union Jack flag in East London yesterday in the time it takes to win the 10km Open Water Swim.
M&S channelled the positive energy of the British public this summer by creating a giant piece of clothing art at West Ham Park. Using 2,100 unwanted items of clothing donated toÂ our shwopping initiative, M&S,Â local volunteering group Elevation Networks and charity partner Oxfam joined forces to make the worldâ€™s largest Union Jack flag clothes mosaic in East London, measuring 20 metres by ten metres. Watch our amazing video of the flag being created below.
The volunteers had just under two hours to complete their task before the winner of the 10km Open Water Swim at the Serpentine crossed the finish line.Â Hungary’s Eva Risztov took gold after triumphing in one hour, 57 minutes and 38.2 seconds.
Shwopping is ourÂ revolutionary sustainable fashion initiative which asks consumers to adopt a â€˜buy one, give oneâ€™ mentality when shopping and encourage greater sustainability on the high street. All the items used in the creation of the flag will be reused, resold or recycled by Oxfam.
The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round.
ForÂ more about shwopping, click here.