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We’re very excited to finally launch Simply M&S, a range of 800* everyday food products and store cupboard staples that offers M&S quality at great value prices.  Â
The range will be available in all stores and consist of a mixture of brand new products and current lines, all brought together under one easy-to-recognise label – meaning it’ll be easier to shop for great value at M&S.
Products in the Simply M&S range include fresh meat and poultry, fruit and vegetables, eggs, milk and store cupboard ingredients. We’ve lowered prices on hundreds of lines but there is no compromise on quality or sourcing standards. For example, all eggs are free range, all the sausages and bacon are British and all tea and coffee is Fairtrade. We’ll also be regularly checking our prices to ensure that Simply M&S products are priced equal to or lower than our nearest competitors**.
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The packaging uses a design inspired by the shopping list – something that highlights the everyday nature of the range – and clearly marks it out as Simply M&S.
- Take a look at our recipes created using Simply M&S ingredients.
We’d love to know what you think about the new Simply M&S range. Please share your opinions by leaving a comment below…
*Simply M&S will launch with 500 lines, rising to 800 in autumn.
* *Where nearest competitors offer an equivalent product. Prices are independently check by brandview.co.uk.
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Comments1
On: 1 June 2012 Permalink
I loved your m&s low fat raspberry yogurt, single serving. And would buy 12 at a time.. It has now disappeared with the introduction of the new simply m&s line of yogurt. It was the best flavour you dd…please bring it back.