Are you always trying to find more ways to be green?¬†We’ve used a¬†new method of printing fabrics, as¬†seen in US Vogue and on the catwalks of New York Fashion Week, that¬†helps save water and CO2 emissions. Selected items from our Per Una Speziale range use AirDye¬ģ technology, an innovative new one-step dye process that transfers dyes from paper onto fabric using heat instead of water.
Using this process, each side of the fabric has a different print and with animal prints¬†being a¬†big trend this season there’s no compromise on style. This month, we launch two more Per Una Speziale pieces which use this green technology¬†-¬†the¬†snakeskin print¬†maxi dress¬†and¬† maxi skirt, both pictured below. Plus, you can already buy the snakeskin print trim jacket and printed dress¬†that we launched in February.
With¬†just two¬†styles of clothing, we’ve¬†helped to save over 127,000 gallons of water¬†and reduce CO2 emissions too, the¬†equivalent¬†of taking two cars off the road.¬†In fact, the whole process is waste-free: the paper is recycled, and used dyes and toners are also¬†recycled¬†to make tar and asphalt. It’s just another way that M&S¬†is helping you be gorgeous AND green.
Will you be looking out for these pieces? What do you think of this more¬†eco-friendly way of printing fabrics? Let us know by leaving a comment below.