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Per Una prints that are gorgeous AND green

By The Stories Team

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Are you always trying to find more ways to be green? We’ve used a new method of printing fabrics, as seen in US Vogue and on the catwalks of New York Fashion Week, that helps save water and CO2 emissions. Selected items from our Per Una Speziale range use AirDye® technology, an innovative new one-step dye process that transfers dyes from paper onto fabric using heat instead of water.

Using this process, each side of the fabric has a different print and with animal prints being a big trend this season there’s no compromise on style. This month, we launch two more Per Una Speziale pieces which use this green technology - the snakeskin print maxi dress and  maxi skirt, both pictured below. Plus, you can already buy the snakeskin print trim jacket and printed dress that we launched in February.

With just two styles of clothing, we’ve helped to save over 127,000 gallons of water and reduce CO2 emissions too, the equivalent of taking two cars off the road. In fact, the whole process is waste-free: the paper is recycled, and used dyes and toners are also recycled to make tar and asphalt. It’s just another way that M&S is helping you be gorgeous AND green.

per una airdye prints

Will you be looking out for these pieces? What do you think of this more eco-friendly way of printing fabrics? Let us know by leaving a comment below.

 

Category Fashion, Latest, Plan A, Posted 3:07 pm, 14 March 2012

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