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We’ve been hard at work to bring you even more exclusive lingerie innovations, and the latest is our Amazing Illusionâ„¢ wire-free bra. Women often tell us that they are looking for wire-free bras in larger cup sizes, so this is something we were very keen to offer our customers.
The Amazing Illusionâ„¢ Bra is our first non-wired padded bra that’s available in sizes up to a G cup (cup sizes E-G will be available from mid September). We developed a hidden patented technology which provides all the comfort you’d expect from a non-wired bra but with the support and shape you expect from a wired bra, a truly amazing innovation! Women who have worn this bra have even commented that it feels almost like wearing nothing. No wonder it’s already attracting plenty of press attention!
- Shop the Amazing Illusionâ„¢ Non Wired Padded T-Shirt Bra
So how did we do it? The key is the soft channelling around the cup and secret support sling providing extra lift which means the bra gives the shape that a regular wired bra provides. Comfort was also a big factor, and, to make sure it’s really comfy to wear, the bra boasts a padded cradle and smoothing wing. See the image below for a quick guide to the key parts that make up this great new bra.
This will be the first patented, non-wired padded bra on the high street which goes up to a G cup and we’d love to know what you think of it. Do leave me a comment below if you’ve bought it already or are looking forward to trying it out.
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Comments7
On: 1 June 2013 Permalink
I have been looking for a bra like this for a long time, only to find it and discover it and now I can’t get them!! Bring them back! Please.
On: 11 May 2013 Permalink
I bought the Amazing Illusion bra in January and its is fantastic…soooo comfortable. I can’t wear wired bra’s and the range on offer for larger cup sizes is so limited. This bra is stylish, flattering and comfortable. I went back to buy more….but none available in shops or on line.
Please M&S bring them back !!!
On: 29 September 2012 Permalink
I am now Mrs Maureen Carter
On: 30 August 2012 Permalink
I love the way M&S is always creating new innovations.
These bras, the body shape jeans, the poise bras and, of course, not forgetting the fabulous Footglove and Insolia shoes!
Can’t think of anything else at the moment.
Now, what’s next in the pipeline, M&S?
On: 22 August 2012 Permalink
Hi Kate, Tracy is correct. The E-G cup sizes will be available in September. Apologies for any inconvenience, we just couldn’t keep this innovation to ourselves any longer and are confident it will be worth the wait.
Regards
The Stories Team
On: 16 August 2012 Permalink
I’ve been looking for this bra for years! Went to order and surprise, surprise all E, F, G cup sizes out of stock. Were they ever available or are you just trialling this up to DD cup size which is the size which all the other more comfortable bras go up to? System didn’t even allow me to add to wish list which adds to my suspicion. I, like many other people I know, don’t want to be trussed up with tight pinching bras and my E/F cup doesn’t need scaffolding. I thought at last there was a solution….
On: 18 August 2012 Permalink
The article says E-G will be available from mid-September so try after then.