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Siobhan Callan

I work as a Garment Technologist at Marks and Spencer on a range of products in womenswear, looking after the fit and finish of products. One of our many challenges is to bring Innovation into our product range.

So, when I thought about a ‘Go everywhere, do everything’ dress and what it might look like – I came up with the Autograph Multiway Dress. We hope customers have as much fun with it as we did – inventing new ways of wearing it each time we try it on! I’m really looking forward to hearing your feedback.

Recent posts by Siobhan Callan

The Multiway Dress from Autograph

By Siobhan Callan, Category Fashion, Latest, Women, Posted 10:58 am, 19 July 2012

multiway-dress
Our new multiway dress from Autograph is our hardest-working dress design yet because there are so many different ways to wear it. Garment technologist Siobhan explains how the idea for this super-versatile dress came about. Read More
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